One of my favourite go to websites for content curation is Unsplash. Not only does their curation team send out updates for the best photos of the week, but Unsplash is a 100% FREE platform – fueled by a generous community that has gifted hundreds of thousands of their own photos to be used for free (think I’m lying, check out their license page here).
What I also love about Unsplash is that they frequently collaborate with other platforms to help boost awareness & engagement. This week, they partnered with Adobe Spark in the Adobe Spark’s Curated Collection, to bring us a beautiful set of photos that are type ready, promoting of course the Adobe Spark creative tool for graphics.
This week’s curated email brought a new challenge, which I happily accepted.
“Adobe & Unsplash want to feature your type-ready creations”.
I chose a beautiful photo that I thought was ‘type ready’ and used Adobe’s 6 steps to turning the right photo into a perfect image – to – copy relationship.
Photo credit Will van Wingerden
Step 1: Choose photos with open space
“A busy background will compete with your text and hinder legibility—one of the cardinal sins of graphic design. Choose images with minimalist compositions and loads of open space where your text can shine”
This photo has a singular central focal point, making it easy to draw the reader’s eye to the central text.
Step 2: Assess images for subject matter relevance
“Just as you don’t want the visual elements in the photo to compete for attention, you don’t want the subject matter of the photo to work against your message. If you’re developing visual content to support abstract ideas, you might decide on a neutral visual theme.”
For me, I didn’t start out with a quote in mind that I wanted to turn into type-face. I started with the image and immediately thought of this quote. My central character is gazing out towards the distance, however cannot go any farther as he is standing on a cliff edge. We might think this is the end of the road for our traveller, however we don’t know his story or where he is going.
Step 3: Avoid images that will compete for focal points
“Focal points are important cues to the reader on where their eyes should go first and are integral to establishing hierarchy in your designs. When considering a photo for your words, identify the focal point of the photo and consider ways your text can interact with that focal point via color, font, shape, or positioning. Use the photo’s focal point to guide your design. A photo with too many focal points is likely too busy to carry text, unless that somehow reinforces your message.”
It is easy to identify the focal point in this photo, and the text color i’ve chosen is a harmonious way to establish the quote to-image relationship, without placing to unequal emphasis on either aspect. In addition, the text flows against the horizon line integrating seamlessly with the main focal point of the image.
Step 4: Make it your own
I always like to add a personal touch, and since I’m sharing my creation on IG, I wanted to tie in some self promotion, and my branded content fit perfectly. I added my personal hashtag #wanderwonderfully as it fit the overall theme of the photo. It is important to keep in mind that this should always add to your photo, and not take away or distract from the main message.